We were approached by a professional sailor — who at the time was a member of world renowned Team Prada — to create a new America’s Cup team and academy. Alias members were contracted to create the brand identity, digital platform, apparel range, boat designs and a 7-foot boat replica.

 

At the conclusion of the 6-month contract assignment, we presented the work to Albert II, Prince of Monaco for his approval to host the new team and academy. Unfortunately, a tense political climate in the region ultimately prevented the initiative from going coming to fruition in Monaco.

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