

Alias was engaged by venture capital group AX3 Holdings to create their brand identity. Founded by a highly successful former sports industry executive and early stage investor, AX3 was seeking an identity that had a modern, elegant look that would work well within the financial sector, but at the same time incorporate less-traditional colors and expression for the industry.
Through strategic exploration with the founder and team at AX3, a color palette was established that took inspiration from deeply personal elements and were incorporated into the identity in a tasteful manner. Both the brand mark and word mark can stand alone, or compliment one another when used together. The elements used in the word mark were then carried through multiple mediums including digital, print and web.
"AX3 HOLDINGS"
Brand Identity










