
PERFORMANCE APPAREL 2018
Following the success of the brand’s 2016 test market activation in NYC, Snapbac secured financing and looked to launch a revamped, market-ready product. With key learnings from the test market launch, product enhancements were made that dramatically impacted the functionality and use occasion for Snapbac’s 'Precovery™' products.
As a result, the products new-found versatility allowed it to serve as the market’s only Complete Training Clothing. The launch product could be used by athletes to heat muscles before training, work out and then cool/ice immediately afterward -- all in a single garment.
The Snapbac medical-grade compression range consists of highly technical pieces with complex patterns and sizing. As a result, we implemented a robust fit and sizing initiative in our innovation lab to make certain functionality and athlete range of motion were not compromised in the design and development process. Each piece in the performance range included ultrasonic welding, bonded seems and sophisticated TPU patterns to enhance muscle stability and compression.
"SNAPBAC"
Product Design & Development / Factory Relations / Production Oversight
















