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PYEONGCHANG 2018

"DOW"

Space Design / Brand Design / Communications / Apparel Design, Production

Dow is a Worldwide Partner and Official Chemistry Company of the Olympic movement and the official Carbon Partner of the International Olympic Committee.

 

With a winning proposal for the PyeongChang 2018 Winter Games, we embarked on an 18-month project to create the brand storytelling for the Games. As top-tier sponsors on a global stage, Dow wanted to emphasize sustainability and a human element. 

 

As a result, we did extensive immersion in the history and culture of the country and tied it to the design element throughout the project. The geometrical shape theme that we created that was beloved by the client for the 2016 Rio Games was carried through in the our design of the 2018 Winter Games.

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