"SNAPBAC"

Snapbac is an innovative sports performance brand that lies at the intersection of fashion and technology. Co-founded by members Alias, our partners led efforts of each critical phase including product creation, brand and go-to-market strategy.

Our on-going involvement in the growth of the brand and driving adoption by professional athletes allows us to keep our finger on the pulse of athlete needs and product innovation. The below projects showcase a few of the many Snapbac initiatives handled by the Alias team.