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Identity / Space Design / Brand Rollout

PYEONGCHANG 2018

"IOC"

The creative and brand expression for PyeonChang was heavily influenced by hundreds of years of heritage. While the look and feel took elements from a history dating back over 1000 years, it was presented in a modern and elegant manner.

The Asian-inspired themes we designed were used the create recognizable patterns that were executed and carried through a wide range of apparel, print and digital, as well as throughout the IOC's prestigious Olympic Club. 

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