"McDONALD'S"
Branding / Space Design / Apparel Design and Production
Having been a Worldwide Olympic Partner since 1976, McDonald’s chose the 2018 Winter Olympic Games in PyeongChang as their final Olympic sponsorship. As a result, it was of significant importance to McDonald’s as they looked to the end-of-an-era for their brand as an Olympic Partner.
Following a successful pitch, members of the Alias team were hired to design, develop and produce uniform, collaterals and the hospitality area for the guests and Kids Crew. Over a 6 month period, we worked closely with their branding agency to finalize the look of the Games and applied it over various platforms. We worked directly with manufacturers and production houses managing the project from start to finish.