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VX3 specializes in the manufacturing of technical, high performance sportswear across a wide range of sports and active lifestyle segments. The product categories include rugby, soccer, cycling, fitness, triathlon, basketball, netball and hockey.

 

We were contracted by the founder to create the identity for what has since become a leading team sportswear brand. In seeking to differentiate the brand in the crowded space, we created a simple combination of three alphanumerics. We designed an identity and built tools and guidelines for the brand’s future. In addition, we handled web and brochure design, as well as an apparel range for brand launch.

 

VX3 successfully partnered with a number of top national rugby teams and provided all apparel for Team Great Britain at the widely-respected Invictus Games. The brand experienced rapid growth and were ultimately acquired by Lovell — the world’s largest online rugby retailer. 

"VX3"

Brand Identity / Apparel Design / Web, Brochure Design

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