Athletic Gaines is a fully-integrated, state-of-the-art fitness and performance training brand with a simple purpose — optimizing peak athletic performance. Athletic Gaines was founded by Travelle Gaines, one of the most recognized trainers in professional sports, whose training methodology has been tested, applied, and proven on countless NFL and NBA first-round draft picks, NBA and MLB All-Stars, NFL Pro Bowlers, MLS Champions, League MVP’s, and Olympic Gold Medal winners.

 

Over the course of working with hundreds of athletes and multiple brand partnerships over nearly two decades, the Athletic Gaines brand had become fragmented. Alias worked directly with Travelle for a full brand overhaul that was in line with his personal brand and training philosophy, as well as what had become the DNA of the Athletic Gaines brand.