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"PUMA X FORCE INDIA F1"
Apparel Design
Team Force India is a Formula One racing team based in Silverstone, UK. Since 2007, Force India has become one of the power teams on the circuit and reached a ranking as high sixth in the world.
We were approached by PUMA to design Force India's race day shirts, teamwear, and replica retail range. To bring a fresh feel to the apparel, we incorporated modern styling, trims and fabrics into each garment. The teamwear was worn by both the drivers and pit team on race days. The retail range was sold at events as well as through the Formula One online and retail stores.
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