
BRANDING 2016
We worked alongside renowned global creative agency — Mother New York to create the brand identity and expression for Snapbac, an up-start recovery-based performance apparel brand co-founded by MLB Hall of Famer, Derek Jeter.
We set out to differentiate the brand in the extremely noisy category that is sports/athletic apparel. In collaborative fashion, we firmly establishing the brand’s purpose, as well as an identity, tone and visual language that cut through and clearly differentiated the brand. With a new philosophy called Precovery™ — athlete rest done right — a visual direction that emphasized the committed athlete performance lifestyle was created. The creative expression was carried out through digital, experiential/pop-up shop, apparel and print.
Based on a truly unique value proposition — wearable therapy that delivered compressive hot/cold therapy on the go — Snapbac was able to establish themselves as the pioneers of a new category known as complete-training clothing.
"SNAPBAC"
Brand Strategy / Product Positioning












